How to make your LinkedIn profile work harder for you

When was the last time you updated your LinkedIn profile? When used effectively, LinkedIn is a powerful tool which you could be using to connect with your next client.

Your LinkedIn profile is the most powerful personal branding tool you have. It’s replaced the resume and it is pretty much the first place your potential clients look before confirming they will give you their business.

Here are some tips to ensure your LinkedIn profile is working hard for you, and helping to attract new clients.

1. Upload a quality photo

LinkedIn profiles with a photo receive 21 times more profile views and up to 36 times more messages than those that don’t. Your photo needs to be good quality, current and it should only feature you – not you with your partner or your dog! It’s worth investing in a photographer to take a photo that reflects the professional you. Think about what you wear in the photo to attract the clients you want. Pro tip: avoid busy patterns!

2. Update your profile information

Your profile information needs to mirror your real life experience. Dates of employment, names of organisations, education, awards, all need to be accurate, as they would be on your resume. You also need to keep your skills up to date. It’s worth checking in on your profile every month to make sure it is still accurate.

3. Your summary is your elevator pitch

Think of the summary at the top of your LinkedIn profile as your elevator pitch. What would you say to a potential client about you if you had only 30 seconds to get your message across? Your summary needs to incorporate your personality and give people a reason to want to work with you. It should immediately be clear what makes you stand out from other people.

4. Make connections

Every time you meet someone, you need to be thinking of them as a connection and adding them on LinkedIn. While they may not be your next client, one of their connections could be. You need to ensure that you’re casting that net and constantly expanding your network so you can catch the next client.

LinkedIn is an absolute must for building your professional profile. Make sure it accurately reflects you, and you’re well on your way to utilising the tool to its full potential.