Ever looked at a hamster on a wheel and felt like you could strangely relate? You’re not the only one…
As a small or medium business owner, you know that the benefits of running your own business far outweigh working for someone else, however it doesn’t always feel that way. The single biggest investment you make into your own business is actually your time.
So how do you free up your time to focus on growing your business…and even have a holiday?! Marketing automation could be just the answer you’re looking for. Here are some tips for systems you can use to get you started…
1. Social media
Hootsuite: You can automate your social media using Hootsuite which can work across more than 35 global networks including Facebook, LinkedIn and Twitter. Hootsuite can help with identifying social media influencers in your market and automates social marketing strategies. You can sign your business up for Hootsuite’s free plan which supports up to three social profiles and two campaigns for single users.
HubSpot: HubSpot leverages real-time marketing data to provide you with targeted information needed to cultivate leads and generate sales. Through HubSpot you can create workflows to automate your marketing campaigns and track your growth with pre-defined goals and lead segments.
3. Email marketing
MailChimp: This is one of the most cost-efficient automation tools. You can use its marketing automation features to target customers based on specific data, including behaviour, preference and past sales. You can also use application program interfaces (APIs) to create custom workflows with scheduling and segmentation tools.
4. Sales and e-commerce
Salesforce: This is the big player for automation and CRM. Salesforce offers a powerful marketing and sales automation tools to increase your digital presence and marketing campaigns. You could be looking at spending over $1k / month on Salesforce though so before you jump into it, be sure you do your research to check it’s right for your business.
Most marketing automation technologies will offer you a free trial period which we strongly recommend you use: it gives you time to work out if the technology in question is a good fit for your business and its goals…before you invest.
Once you move from manual processing to marketing automation, you can focus your attention on the important stuff – like growing your business!
Contact Spotcap today to secure the credit you need to get your automated marketing set-up and use your time more effectively.
Originally published December 12 2016 , updated April 24 2018