TED Talk Collection: Strategy vs. Uncertainty

Earlier this year PwC published the latest results of their annual CEO survey, and found an interesting trend. Amid reports of slowing global economic growth 1, 2 caused by uncertainty, trade tensions and political upsets, businesses are focusing inward.

Listing the top activities to drive revenue growth, the survey shows that 77 percent plan to focus on operational efficiencies, 71 percent on organic growth, and 62 percent on launching a new product or service.

In other words, businesses are focusing on what’s within their control — their own strategy.

This is a challenge that enterprises of all shapes and sizes are facing. How do they build a strategy that keeps their business adaptable and resilient to unexpected changes?

Are there examples to draw inspiration from? We looked to TED to learn what the leading minds of the business world had to say:

“3 ways to measure your adaptability — and how to improve it” by Natalie Fratto



“How well does a person react to the inevitability of change — and lots of it?” Adaptability is what venture capitalist Natalie Fratto looks for when supporting the next successful enterprise. Watch her TED talk to learn how you can take control and face the unexpected with confidence.

“Two reasons companies fail — and how to avoid them” by Knut Haanaes



Innovation and improvement — these two words rarely evoke the idea of failure. But business strategist Knut Haanaes has seen how focusing on just one can hurt businesses. He describes four steps companies can take to strike the right balance between building on their current strengths and pursuing a new idea.

“How to build a business that lasts 100 years” by Martin Reeves



Ever thought the immune system might be the best inspiration for a good business model? Neither had we. Join Martin Reeves from Boston Consulting Group, as he shows what living organisms can teach executives about systems that are built to last.

We hope you enjoyed the first part of our TED talk series! Take a look at our second collection, focusing on how businesses can tackle innovation.